Facebook Ads, Facebook Tips and Tricks

Advertisers vs. Negative Feedback. Who would win?

Without wishing to sound clichéd – customer is king.

It is a well known fact that the age-old marketing mantra has an enormous impact in every business.

No matter what, the customers (and would-be customers) need to be satisfied with what they hear & see about a brand before making a purchase. This means that business owners should care a lot more about their brand’s image on social media and mobile devices in general.

If both existing and potential customers are happy and content with your brand, then your business will flourish. 

If, however, the customers do not like what they see – be sure you’ll be the one to hear about it first.

In digital marketing terms, this phenomena is called “Negative Feedback”.

What is Negative Feedback

Have you ever wondered why you suddenly have a drop in ad performance, or a big spike in costs? Could it be that your ads don’t meet your customer’s expectations? 

Negative Feedback happens whenever someone hides and reports your ad as spam, or unlikes your page after interacting with the ad. 

Of course, we all want to do everything we can to prevent this, so that all of us can remain in Facebook’s Good Graces.

What to do when your business is affected by Negative Feedback?

Customer Feedback Score is the knight in shining armour.

You should check your Customer Feedback Score – or you might risk having your ads taken down or even worse, your account suspended forever.

Customer Feedback Score is basically a metric used to rate you either as a brand, or as an advertiser, and it’s vital for e-Commerce,  especially in 2021.

Facebook and Instagram use Customer Feedback Score to improve the shopping experience, by sending post-purchase surveys to the customers and collecting feedback. Then, based on this very feedback, they tabulate a score from 0 to 5 and display it inside your Facebook Business Manager Account.

If your score drops below 2, Facebook will apply a delivery penalty to your ads. What does this mean? That your ads will end up reaching fewer people, for the same budget.

Worst case scenario, if your score drops below 1, you will not be allowed to advertise anymore.

Bottom line is, if the brand gets too much Negative Feedback from its customers, Facebook will make their ads cost more, or even ban their Ad Account entirely.

If this doesn’t make you reconsider your strategies when it comes to Facebook campaigns, we don’t know what does!

How To Check Your Customer Feedback Score 

Log into your Facebook Business Manager Account, then navigate to Facebook Account > Account Quality (from the side menu).

You will be able to see your Current Score there – again, be mindful if it drops below 3; 4 means good, but the bigger the greater!

Scroll down and you’ll see your Negative Feedback Survey Responses.

Moreover, you can also notice the Penalty Threshold you cross when you drop below a score of 2. As we mentioned above, if you go below 2, you’re kind of in trouble.

If you scroll down, Facebook will break down the score by category (Product Quality, Shipping Speed, Customer Service, Something Else).

Score 3 or higher, you’re on the right track!

Learn how to use Negative Feedback in your advantage

In order not to lose the biggest visibility source for the identity of your brand, you can check your Customer Feedback Score and then come up with some better strategies to help maintain all your clients joyful.

We know how sometimes negative feedback on Facebook ads can be upsetting. It’s hard work to implement strategies, and craft your message properly using the right images or engaging videos.

We came up with some ideas that might make users view your ads in a more positive light!

  1. Duplicate ads with a higher Positive Feedback
  2. Make sure to Target the right Audience
  3. If everything else fails, don’t be scared to target a different Audience

This way, you’ll learn which ads are well-received by your customers and you’ll be able to tell if the right audience is engaging with your brand.

It’s time to turn critics into crickets!

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Facebook Ads, Facebook Tips and Tricks

Why iOS14 Will Forever Change the Course of Marketing

You don’t have to be a tech aficionado to understand what we’re going to tell you. So buckle up, because you need to know what’s going on with Apple and Facebook, so you can prepare for what’s coming!

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Facebook Ads

6 Facebook Ads reporting tools you must know about!

The main challenge of those having an online business or of the advertising agencies working with conversions: transforming most part of the visitors into purchasing customers. 

When you launch a campaign, it is recommended to give it some time to rule, so the learning process takes place and also to get results you can analyze and use later to draw future strategies. But even so, after a few days, you have to analyze the data and start optimizing the campaigns. 

The Facebook reporting tools shows what works for the client’s campaign and what doesn’t. This way, the one implementing the campaign will know to optimize it and also to great future strategies with better success. 

Ads campaigns must be continuously monitored – this is one on the main reasons why, if you have a brand and you wish to promote it and sell, you need a team of specialists to take care of it! 

Below, you have a list tools used by agencies to analyze and report Facebook Ads campaigns and then we tell you why we wanted to have our own report tool:

  1.   Whatagraph

This is a tool showing the Ads generated traffic, the used budget and the conversions. 

This tool sends automatic reports directly to the client’s inbox daily, weekly or monthly, as pre-set. 

The report has info about interactions, engagement, budget and ROI. Besides, it brings comparisons on how the campaign is performing now and how it did in the past, organic video views vs paid views etc. 

Whatagraph allows you to personalize the report according to the information you want to present to the client.  

  1.   Facebook Analytics 

It is a very powerful took because it gives insights from 2 billions users. Apart from the client’s campaigns data, it also includes important KPIs, demographic data and conversions that will help you optimize. 

The clients can also see the exact ROI of a campaign. You can automatize the reports and send them to clients at the date and hour set together with them. 

  1.   Quintly

This tool allows you to monitor, evaluate and and optimize the client’s performance on all social media channels. 

It send automatic reports to the clients or to your boss, to keep them updated on the campaigns’ performance. 

The tool also allows you to connect it to Facebook Insights to be able ti analyze the content and see what works and what doesn’t.  

  1.   AdEspresso



It is, probably, the simplest to use and the most direct reporting tool. The reports and very clear and easy to read and understand by the clients. 

It allows, just like other tools, to create personalized reports which show only the information you want to have. 

Besides the fact that it gives you the possibility to send automatic reports to the inbox of the clients, it is also a great tool to run Ads campaigns, because you can create them easily it does the A/B testing and you can, of course, optimize them. 

  1.   Simply Measured



This tool is excellent to follow social media activity. It can help you find interesting subjects, and also influencers. 

This tool evaluates the conversion rate, the leads and the acquisition. On top of this, it analyzes the content and the brand performance. 

6Champaigns Raport Facebook Tool 

Over the years, the Champaigns team tested this tools and has identified the positive aspects, as well as the negative ones. Almost every time, we sae there was important and relevant information missing from the generated report.


Because you can never have enough data, and because it is the key information, very vital to help you decrease costs and sell more though your Facebook Ads campaigns, we created our own Facebook Ads reporting tool. 

It is specially built for online shops and it analyzes the most important KPIs: Cost vs Revenue, CPA and orders number. Also, the tool automatically calculates the result of the most efficient campaigns in the time frame specified by the client, showing all details on the segments that have the best generated results. 

Find out most about it and test it here: https://www.champaigns.co.uk/

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How to use the Ads to grow an Instagram Influencers Campaign

When you make influencers campaigns on Instagram, one of the objectives is to be as visible as possible, not only for our brand’s audience, but also for their communities.

Today, we will talk about how to efficiently target the followers of the influencers we work with using Instagram Ads customer audience.

Why to do influencers campaigns on Instagram?

Instagram is a platform who gives better organic results than Facebook and where the campaigns can be more creative, giving its specifics.

Choosing the right influencers for your campaign, you can reach audiences that later on will became part of your brand’s fan base and also customers. Besides, influencers are creative and they can offer new perspectives about the promotion of your products.

Even though the implication of influencers in your campaigns can bring many good things, there is also a down side. Instagram does not really encourage the paid partnerships, in order to avoid annoying and overwhelming the users, therefore you will see this type of posts having about 50-70% lower reach than regular posts of the influencers.

A great strategy to get better results and maximize the collaboration with influencers is to have an Ads campaign targeting the loyal fan of the influencer, meaning those interaction the most with the account’s content.

This is how to use Instagram Ads to target the custom audience offered by the influencer you work with, for better results:

  1. Both you and the influencer must use Facebook Ads Manager
  2. Set up the desired custom audience specifications. The influencer will offer then the desired audience, taking the info from Facebook Ads Manager!
  3. Type of audiences you can ask the influencer for:
  • Who has sent at least one message in the last 30-365 days
  • Who saved a post of the influencer
  • Who visited the influencer’s profile at least once in the last 30-365 days
  • Who interacted with at least one post in the last 30-365 days
  1. You can combine two or more audiences to reach a larger public and increase the results
  2. Ask for access to the influencer’s custom audience
  3. Ask the influencer for the creatives used in the campaign for better communication unity (photo, video, text)
  4. Set up the Instagram Ads Campaign with a Reach objective if your audience has under 100l members, and is it is higher, then you can try objectives such as: traffic, conversions, lead generation, app install.
  5. If you want to extend your audience, you can use Lookalike Audiences – 1% similar audiences of the custom one that interacted with the influencer’s Instagram profile.

As a conclusion, targeting the influencer’s fans of a campaign through using custom audiences in an Instagram Ads campaign will maximize the partnership results and increase the brand’s community. Besides, you will get a better control of the campaign’s performance.

What do you think of this strategy? If you need us for such a campaign, you know how to reach us!


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November 13th – Black Friday

Black Friday is, for the online shops, on of the most important events, if not actually the most important one. It is the moment of the year when the online shops sell the most. And because we care about you, but also because we want you to be well prepared and to sell as much as possinle, we have put together a brief guide to help you get ready and also, at the end of this article, a bonus: a few predictions on Black Friday 2020.

Here is what you have to do so your online shop is ready for Black Friday:

  • Make sure you are all stocked! Confirm with your partners and providers that they are also prepared and pile it up!
  • Always post correct information about the available stocks on your website!
  • Get more customers by offering quick and free delivery/shipping! Be transparent about the shipping and return policy!
  • Make sure to have short reply time! Consider offering live chat support!
  • Send newsletters to inform ypur customers and subscribers about Black Friday offers! For a short period of time, you can consider giving access to the Black Friday offers only to your newsletter subscribers.
  • Use pop-ups and notifications to let your customers know about information such shipping details or to promote some categories!
  • Prepare the promotion materials for your Black Friday campaign for social media and for your website!
  • Make sure your website is mobile friendly!
  • Make sure everything is ok regarding SEO!
  • Make sure your website can take a lot of traffic!
  • Back everything up, just so you are safe!
  • Optimize the products and their descriptions!
  • Make sure everything is good from the technical point of view: verify tracing codes and product feeds!
  • On Black Friday, remarketing/retargeting campaigns are on the spotlight – now is the moment to turn all the visitiors of your website into clients and the audience that interacted with your business on social media!
  • Use a dedicated landing page for the Black Friday offers!
  • Start a teaser campaign before Black Friday, to announce the event’s date and the available offers on Black Friday!
  • Start a lead generation campaign before Black Friday to advise people to subscribe, in order to be the first onest o get the info on the Black Friday Campaigns!
  • Collect insight for next year’s Black Friday!

Now that we listed the stepts to preparing for Black Friday if you own or work for an online shop, here are some predictions that say Black Friday 2020 will be extremly strange! It is, though, a great moment for the online shop to get orders, because everybody is avoiding offline shopping and crowds.

Another Black Friday 2020 prediction is that we will get more creative about using technolology. While AR becomes more and more present in the process of research and purchase, the QR codes are having a comeback.

Duet o the fact that offline traffic decreased and the online traffic is imcreasing, be ready for the websites to drop quite often. That is why you need to make sure your website can sustain more visits at the same time.

As we already know, Black Friday speads on more days and the good news is the offers will be better. For those preferring offline shopping, VR will prove to be your favorite these days.

As we mentioned it already, Black Friday 2020 will be rather strange, but if you have an online shop and plan to sell big, Champaings team is here for you, willing to help you get numerous orders!

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It’s better to let the experts handle your social media accounts – here’s why

Apparently, everybody is good at Social Media, but if you look at it closely and in its complexity, Digital Marketing is a real profession, that must be done by specialists in order to get the best results for your business.

Here are a few things the Social Media specialist will do, but you cannot:

  1. Identify target groups

Before launching a Social Media campaign, it is vital to correctly identify the audience you are targeting. Your ads will have great results if you let the experts do their job, instead of taking a guess and hoping for the best.

2. Build a followers base

If you want to increase your sales, and we know for sure you do, you need a followers base to loyalize, but mainly to convince to buy. Social media experts will know how to easily do this.

3. Create efficient Ads

There are many criteria to consider when creating an Ad campaign, too many and if you do not know for sure what to do, you might easily waste a significant budget. So, don’t risk it!

4. Understand variables

Infos like ages, sex and so on arevital for setting correctly an marketing campaign. In order to learn, you have to make a lot of tests.

All that matters, in the end, is the ROI(Return of investment)! At the end of the campaign, it is the most important metric and only a Social Media Expert can guarantee a favorable ROI.

If you need a complete team to make your business prosper, you can reach us on Facebook, by email or by phone. Are you ready to sell? 🙂

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Facebook Tips and Tricks

WELL… size matters & the look too

Before believing Champaigns team is superficial, take a little time and read our article below. It is filled with news about one of our dear platforms: Facebook. And yes, these are the conclusions: size is very important and the look as well, from the use of usability point of view.


I don’t know about you, but for the folks at Facebook, change has always been constant. From platform’s design to new functionalities, Facebook made sure we will not get bored nor migrate to other social networks. Therefore, this summer, a new deisgn was launched, giving trouble to users still adapting.

The new design is more minimal – according to some artists and it seems that it was well received by some users. The feed stays in the center of the screen, but all the other sections respect the “aesthetic” rules. Besides, considering the helath of our eyesight – because the users’ comfort is one of the Facebook’s criterion, isn’t it? – Dark Mode has been introduced. Have you tried it already?

The changes of Facebook’s design doesn’t cover only an aesthetic purpose, but a practical one as well. The speed of page loading and search results is higher. And as we are already accustomed, Facebook allowed an adaption period, therefore at the launch of the new design, the users had the possibility to switch back to the old one, option that at the moment is no longer available for some accounts.


And now that is is clear why the look is important, it’s time to find out about sizes. As you know, Facebook allows content upload of different sizes. From video to photo, each post type has a certain sizes that graphic designers need to consider for a good quality of uploaded content.

These are the Facebook photo&video recommended sizes in 2020:

  • Facebook profile picture size: 180 x 180

  • Facebook cover photo size: 820 x 462

  • Facebook link image size: 1200 x 630

  • Facebook image post size: 1200 x 630

  • Facebook event image size: 1920 x 1080

  • Facebook video size: 1280 x 720

  • Maximum Facebook video length: 240 minutes
  • Facebook ad size: 1200 x 628

  • Facebook video ad size: 1280 x 720

  • Facebook Story ad size: 1080 x 1920

  • Facebook group cover image size: 1640 x 922

  • Facebook messenger image ad size: 1200 x 628

Un extra sfat, ținând cont de attention span-ul din ce în ce mai mic al userilor, Facebook recomandă ca video-urile să nu depășească 15 secunde, pentru a obține efectul dorit.

Mai jos ai dimensiunile foto & video pentru materialele urcate pe Instagram 2020:

  • Instagram profile picture size: 110 x 110

  • Instagram photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)

  • Instagram Stories size: 1080 x 1920

  • Minimum Instagram video sizes: 600 x 600 (square), 600 x 315 (landscape), 600 x 750 (portrait), 600 x 700 (Carousel video dimensions)

  • Maximum Instagram video length: 60 seconds
  • Minimum Instagram image ad size: 500 pixels wide

  • Instagram photo thumbnails: 161 x 161

  • Instagram ads size: 1080 x 566 pixels (landscape), 1080 x 1080 pixels (square)

  • Instagram IGTV video size: 1080 x 1920

There is a piece of advice for content creators and brands: uploaded photos should be square or landscape, mobile optimized.

This being said, we wish you good luck with creating, posting and promoting and if you need specialized help, reach out to us on Facebook, mail and by phone! Cheers!

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INSTA HACKS – How to avoid Instagram scams

As this social platform grows constantly, more and more scams are made to trick the users into obtaining money or personal information that will later be used with different purposes. For such actions, scammers use all sort of messages.

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Facebook Tips and Tricks

Lead Generation Ads – Complete Guidance

Are you planning to organise, at the end of the Winter Holiday, a Sale Campaign to generate massive sales through it? You should prepare your field way before with a Lead Generation Campaign!

What are Lead Generation campaigns?

The purpose of this type of campaign is, obviously, to attract potential customers. This can target both a completely new audience and users that had interacted previously with your brand and business.

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Facebook Tips and Tricks

Complete Guidance – How to create Facebook Collection Ads

One year ago, Facebook was launching a new ad format, called Collection, only for mobile devices. In all this time, Collection ads had gained more and more popularity because of the fact that it generated a high engagement rate with its audiences, this format having an impressive grade of personalization. Through the objectives that this campaign can be used for, we remember: brand awareness, collecting leads and growing the number of sales.

Generally, in eCommerce, a collection ad is made from a video or an image and, under them, are going to be listed some products.

When users click on the ad, a full screen version of its is opened, and there can be shared more details, like products name, their price, existing discounts and so on.

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