Author Archives: Adelina Oprea

Facebook Tips and Tricks
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Lead Generation Ads – Complete Guidance

Are you planning to organise, at the end of the Winter Holiday, a Sale Campaign to generate massive sales through it? You should prepare your field way before with a Lead Generation Campaign!

What are Lead Generation campaigns?

The purpose of this type of campaign is, obviously, to attract potential customers. This can target both a completely new audience and users that had interacted previously with your brand and business.

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Facebook Tips and Tricks
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Complete Guidance – How to create Facebook Collection Ads

One year ago, Facebook was launching a new ad format, called Collection, only for mobile devices. In all this time, Collection ads had gained more and more popularity because of the fact that it generated a high engagement rate with its audiences, this format having an impressive grade of personalization. Through the objectives that this campaign can be used for, we remember: brand awareness, collecting leads and growing the number of sales.

Generally, in eCommerce, a collection ad is made from a video or an image and, under them, are going to be listed some products.

When users click on the ad, a full screen version of its is opened, and there can be shared more details, like products name, their price, existing discounts and so on.

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Bumper Ads, Google Ads, YouTube Ads
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All you need to know about YouTube Bumper Ads

You know that we usually keep you in touch with the latest Facebook Ads tips & tricks, but today we will tell you about YouTube Bumper Ads.

One of the latest predictions regarding the video content usage tells us that, until 2021, 80% of the internet traffic will be in the video format, so if you haven’t been thinking about this thing yet, maybe you should consider a marketing strategy including video content.

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Conversion Rate Optimization, Google Ads
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What is DDA or Data Driven Attribution?

Have you been completely puzzled to decipher your Google Ads conversions? Have you felt incapable of understanding what’s been going on? You nerd! It’s all from DDA! Data Driven Attribution! What’s this? We’ll tell you right now!

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Google Ads, Google Display Network
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Smart Display Campaigns – The What, How & Why

Are you a someone busy, with an endless list of tasks? Is that list full of budgets, creatives and targeting? What if you could automatize them? This may be a great way to improve your productivity, to spend more time thinking about strategies and, eventually, to enjoy a holiday in Greece! 😀

Smart Display Campaigns. What are they? How do they work? How do you set them up? So many questions, yet so little time.

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