Author Archives: Alexandra Negrila

Conversion Rate Optimization, Facebook Tips and Tricks

What is Facebook Attribution Window?

Facebook Attribution Window refers to the period of time between the moment a user sees the ad or clicks on it and the moment that he or she takes an important action on the website.

Considering business goals, this action could be Purchase, Lead, App Install, etc. Also, the period is different from one business to another, because a car cannot be sold as quickly as a pair of sunglasses and the sunglasses cannot be sold as quickly as a package of tea.

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