Author Archives: Ana Rosu

Conversion Rate Optimization, Facebook Tips and Tricks
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Top 12 conversion rate optimization strategies for your online shop

If you own an online shop, you most probably had heard about CRO or conversion rate optimization. So what exactly is CRO and what tricks can you use in order to raise your conversion number?

Don’t worry, Champaigns! team to the rescue! Further down you’ll see a checklist of top strategies that, if used for your online shop, will surely conduct to a conversion rate improvement.

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Have you used Facebook Dynamic Creative Optimization?

We know many of you are not the happiest when it comes to setting Facebook Ads budgets for testing and that’s understandable; we all want to see real results as soon as possible, with fewer costs.

But… most of the times it’s really hard to reach these WOW results without a preceding testing period. That’s why we want to share one of the Facebook Ads options worth testing, namely Dynamic Creative Optimization.

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How to promote your business through Pinterest Ads

Pinterest is one of the world’s largest social networks, with over 250 million active users; in Romania, it’s the second most used social network after Facebook.

Thus, the audience Pinterest offers is far more interesting for business owners who can use the platform to market their products and services. And no, the products that can be marketed via Pinterest are not only related to fashion & lifestyle. Although one may think this at first, the platform’s content is varied and offers audience segments for almost any area.

How to begin

The first step is to create a business account or to transform your existing Pinterest account into a business one.

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Facebook Tips and Tricks
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All you need to know about Facebook Custom Audiences

The success of Facebook Ads campaigns depends upon many things, but, probably, the most important of them all is the way in which we choose to target these campaigns. Up to this moment, the most complex and efficient way to reach the audiences with the highest chances for conversions is using Custom Audiences.

This targeting method started in 2012, but the only thing it was allowing was targeting customers via a list of e-mails. Nowadays, Custom Audiences offers a wide array of customer targeting options, for Facebook and more.

This article offers you a complete guide for all audience types one could set up through Custom Audiences and we also offer you the ways in which these can be used.

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Conversion Rate Optimization, Facebook Tips and Tricks
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Make your ads remarkable with Facebook Frames

Do you think that your Dynamic Retargeting ads have a monotone aspect? Most probably, Facebook thinks the same!

This is why, a new update had recently appeared in the Ad Creation process for the advertisers.  This allows them to visually refine product appearance by adding some Facebook Frames.

Beside frames, advertisers could have already been adding overlays showing prices or discounts.

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Facebook Tips and Tricks
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Facebook Relevance Score – Complete guidance

If you work in Digital Marketing or you have an online shop and run Facebook campaigns, most probably you’ve already heard about Relevance Score, the indicator that tells you how relevant your ads are for your target audience. What does it mean, more exactly, and what are the elements that are taken in consideration when calculating this score? Read along and you will find out everything you need to know about Relevance Score.

In 2015 was the first time when advertisers met the Relevance Score indicator in their Facebook Ads. The scope of introducing the new metric was giving a feedback for those who run promotion campaigns about how relevant their ads are for the targeted audience. Maybe this remembers you about Google Ads Quality Score, but the two indicators are pretty different.

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Conversion Rate Optimization, Facebook Tips and Tricks
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Facebook Attribution Tool – What is it and how does it help us

Recently, Facebook released Facebook Attribution Tool for all the advertisers who use Facebook Ads.

How does Facebook Attribution help us? To resume, this report helps us understand how our target audience interacts with our ads and which channels bring us the best results. The Facebook Pixel generates this information for us and it makes a report for Facebook, Instagram, Audience Network and Messenger channels. This tool offers data about the organic, direct and paid conversions and about the device segmentation.

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