Category : Facebook Tips and Tricks

Facebook Ads, Facebook Tips and Tricks
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Advertisers vs. Negative Feedback. Who would win?

Without wishing to sound clichéd – customer is king.

It is a well known fact that the age-old marketing mantra has an enormous impact in every business.

No matter what, the customers (and would-be customers) need to be satisfied with what they hear & see about a brand before making a purchase. This means that business owners should care a lot more about their brand’s image on social media and mobile devices in general.

If both existing and potential customers are happy and content with your brand, then your business will flourish. 

If, however, the customers do not like what they see – be sure you’ll be the one to hear about it first.

In digital marketing terms, this phenomena is called “Negative Feedback”.

What is Negative Feedback

Have you ever wondered why you suddenly have a drop in ad performance, or a big spike in costs? Could it be that your ads don’t meet your customer’s expectations? 

Negative Feedback happens whenever someone hides and reports your ad as spam, or unlikes your page after interacting with the ad. 

Of course, we all want to do everything we can to prevent this, so that all of us can remain in Facebook’s Good Graces.

What to do when your business is affected by Negative Feedback?

Customer Feedback Score is the knight in shining armour.

You should check your Customer Feedback Score – or you might risk having your ads taken down or even worse, your account suspended forever.

Customer Feedback Score is basically a metric used to rate you either as a brand, or as an advertiser, and it’s vital for e-Commerce,  especially in 2021.

Facebook and Instagram use Customer Feedback Score to improve the shopping experience, by sending post-purchase surveys to the customers and collecting feedback. Then, based on this very feedback, they tabulate a score from 0 to 5 and display it inside your Facebook Business Manager Account.

If your score drops below 2, Facebook will apply a delivery penalty to your ads. What does this mean? That your ads will end up reaching fewer people, for the same budget.

Worst case scenario, if your score drops below 1, you will not be allowed to advertise anymore.

Bottom line is, if the brand gets too much Negative Feedback from its customers, Facebook will make their ads cost more, or even ban their Ad Account entirely.

If this doesn’t make you reconsider your strategies when it comes to Facebook campaigns, we don’t know what does!

How To Check Your Customer Feedback Score 

Log into your Facebook Business Manager Account, then navigate to Facebook Account > Account Quality (from the side menu).

You will be able to see your Current Score there – again, be mindful if it drops below 3; 4 means good, but the bigger the greater!

Scroll down and you’ll see your Negative Feedback Survey Responses.

Moreover, you can also notice the Penalty Threshold you cross when you drop below a score of 2. As we mentioned above, if you go below 2, you’re kind of in trouble.

If you scroll down, Facebook will break down the score by category (Product Quality, Shipping Speed, Customer Service, Something Else).

Score 3 or higher, you’re on the right track!

Learn how to use Negative Feedback in your advantage

In order not to lose the biggest visibility source for the identity of your brand, you can check your Customer Feedback Score and then come up with some better strategies to help maintain all your clients joyful.

We know how sometimes negative feedback on Facebook ads can be upsetting. It’s hard work to implement strategies, and craft your message properly using the right images or engaging videos.

We came up with some ideas that might make users view your ads in a more positive light!

  1. Duplicate ads with a higher Positive Feedback
  2. Make sure to Target the right Audience
  3. If everything else fails, don’t be scared to target a different Audience

This way, you’ll learn which ads are well-received by your customers and you’ll be able to tell if the right audience is engaging with your brand.

It’s time to turn critics into crickets!

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Facebook Ads, Facebook Tips and Tricks
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Why iOS14 Will Forever Change the Course of Marketing

You don’t have to be a tech aficionado to understand what we’re going to tell you. So buckle up, because you need to know what’s going on with Apple and Facebook, so you can prepare for what’s coming!

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Facebook Tips and Tricks
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WELL… size matters & the look too

Before believing Champaigns team is superficial, take a little time and read our article below. It is filled with news about one of our dear platforms: Facebook. And yes, these are the conclusions: size is very important and the look as well, from the use of usability point of view.

FACEBOOK’S NEW LOOK AND IT’S FUNCTIONALITIES

I don’t know about you, but for the folks at Facebook, change has always been constant. From platform’s design to new functionalities, Facebook made sure we will not get bored nor migrate to other social networks. Therefore, this summer, a new deisgn was launched, giving trouble to users still adapting.

The new design is more minimal – according to some artists and it seems that it was well received by some users. The feed stays in the center of the screen, but all the other sections respect the “aesthetic” rules. Besides, considering the helath of our eyesight – because the users’ comfort is one of the Facebook’s criterion, isn’t it? – Dark Mode has been introduced. Have you tried it already?

The changes of Facebook’s design doesn’t cover only an aesthetic purpose, but a practical one as well. The speed of page loading and search results is higher. And as we are already accustomed, Facebook allowed an adaption period, therefore at the launch of the new design, the users had the possibility to switch back to the old one, option that at the moment is no longer available for some accounts.

2020 FACEBOOK&INSTAGARM UPLOAD AND ADS PHOTO SIZES

And now that is is clear why the look is important, it’s time to find out about sizes. As you know, Facebook allows content upload of different sizes. From video to photo, each post type has a certain sizes that graphic designers need to consider for a good quality of uploaded content.

These are the Facebook photo&video recommended sizes in 2020:

  • Facebook profile picture size: 180 x 180

  • Facebook cover photo size: 820 x 462

  • Facebook link image size: 1200 x 630

  • Facebook image post size: 1200 x 630

  • Facebook event image size: 1920 x 1080

  • Facebook video size: 1280 x 720

  • Maximum Facebook video length: 240 minutes
  • Facebook ad size: 1200 x 628

  • Facebook video ad size: 1280 x 720

  • Facebook Story ad size: 1080 x 1920

  • Facebook group cover image size: 1640 x 922

  • Facebook messenger image ad size: 1200 x 628

Un extra sfat, ținând cont de attention span-ul din ce în ce mai mic al userilor, Facebook recomandă ca video-urile să nu depășească 15 secunde, pentru a obține efectul dorit.

Mai jos ai dimensiunile foto & video pentru materialele urcate pe Instagram 2020:

  • Instagram profile picture size: 110 x 110

  • Instagram photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)

  • Instagram Stories size: 1080 x 1920

  • Minimum Instagram video sizes: 600 x 600 (square), 600 x 315 (landscape), 600 x 750 (portrait), 600 x 700 (Carousel video dimensions)

  • Maximum Instagram video length: 60 seconds
  • Minimum Instagram image ad size: 500 pixels wide

  • Instagram photo thumbnails: 161 x 161

  • Instagram ads size: 1080 x 566 pixels (landscape), 1080 x 1080 pixels (square)

  • Instagram IGTV video size: 1080 x 1920

There is a piece of advice for content creators and brands: uploaded photos should be square or landscape, mobile optimized.

This being said, we wish you good luck with creating, posting and promoting and if you need specialized help, reach out to us on Facebook, mail and by phone! Cheers!

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Facebook Tips and Tricks
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Lead Generation Ads – Complete Guidance

Are you planning to organise, at the end of the Winter Holiday, a Sale Campaign to generate massive sales through it? You should prepare your field way before with a Lead Generation Campaign!

What are Lead Generation campaigns?

The purpose of this type of campaign is, obviously, to attract potential customers. This can target both a completely new audience and users that had interacted previously with your brand and business.

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Facebook Tips and Tricks
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Complete Guidance – How to create Facebook Collection Ads

One year ago, Facebook was launching a new ad format, called Collection, only for mobile devices. In all this time, Collection ads had gained more and more popularity because of the fact that it generated a high engagement rate with its audiences, this format having an impressive grade of personalization. Through the objectives that this campaign can be used for, we remember: brand awareness, collecting leads and growing the number of sales.

Generally, in eCommerce, a collection ad is made from a video or an image and, under them, are going to be listed some products.

When users click on the ad, a full screen version of its is opened, and there can be shared more details, like products name, their price, existing discounts and so on.

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Conversion Rate Optimization, Facebook Tips and Tricks
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Top 12 conversion rate optimization strategies for your online shop

If you own an online shop, you most probably had heard about CRO or conversion rate optimization. So what exactly is CRO and what tricks can you use in order to raise your conversion number?

Don’t worry, Champaigns! team to the rescue! Further down you’ll see a checklist of top strategies that, if used for your online shop, will surely conduct to a conversion rate improvement.

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Conversion Rate Optimization, Google Ads
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What is DDA or Data Driven Attribution?

Have you been completely puzzled to decipher your Google Ads conversions? Have you felt incapable of understanding what’s been going on? You nerd! It’s all from DDA! Data Driven Attribution! What’s this? We’ll tell you right now!

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Facebook Tips and Tricks
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All you need to know about Facebook Custom Audiences

The success of Facebook Ads campaigns depends upon many things, but, probably, the most important of them all is the way in which we choose to target these campaigns. Up to this moment, the most complex and efficient way to reach the audiences with the highest chances for conversions is using Custom Audiences.

This targeting method started in 2012, but the only thing it was allowing was targeting customers via a list of e-mails. Nowadays, Custom Audiences offers a wide array of customer targeting options, for Facebook and more.

This article offers you a complete guide for all audience types one could set up through Custom Audiences and we also offer you the ways in which these can be used.

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Conversion Rate Optimization, Facebook Tips and Tricks
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What is Facebook Attribution Window?

Facebook Attribution Window refers to the period of time between the moment a user sees the ad or clicks on it and the moment that he or she takes an important action on the website.

Considering business goals, this action could be Purchase, Lead, App Install, etc. Also, the period is different from one business to another, because a car cannot be sold as quickly as a pair of sunglasses and the sunglasses cannot be sold as quickly as a package of tea.

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