You don’t have to be a tech aficionado to understand what we’re going to tell you. So buckle up, because you need to know what’s going on with Apple and Facebook, so you can prepare for what’s coming!
Are you planning to organise, at the end of the Winter Holiday, a Sale Campaign to generate massive sales through it? You should prepare your field way before with a Lead Generation Campaign!
What are Lead Generation campaigns?
The purpose of this type of campaign is, obviously, to attract potential customers. This can target both a completely new audience and users that had interacted previously with your brand and business.
One year ago, Facebook was launching a new ad format, called Collection, only for mobile devices. In all this time, Collection ads had gained more and more popularity because of the fact that it generated a high engagement rate with its audiences, this format having an impressive grade of personalization. Through the objectives that this campaign can be used for, we remember: brand awareness, collecting leads and growing the number of sales.
Generally, in eCommerce, a collection ad is made from a video or an image and, under them, are going to be listed some products.
When users click on the ad, a full screen version of its is opened, and there can be shared more details, like products name, their price, existing discounts and so on.
If you own an online shop, you most probably had heard about CRO or conversion rate optimization. So what exactly is CRO and what tricks can you use in order to raise your conversion number?
Don’t worry, Champaigns! team to the rescue! Further down you’ll see a checklist of top strategies that, if used for your online shop, will surely conduct to a conversion rate improvement.
Have you been completely puzzled to decipher your Google Ads conversions? Have you felt incapable of understanding what’s been going on? You nerd! It’s all from DDA! Data Driven Attribution! What’s this? We’ll tell you right now!
The success of Facebook Ads campaigns depends upon many things, but, probably, the most important of them all is the way in which we choose to target these campaigns. Up to this moment, the most complex and efficient way to reach the audiences with the highest chances for conversions is using Custom Audiences.
This targeting method started in 2012, but the only thing it was allowing was targeting customers via a list of e-mails. Nowadays, Custom Audiences offers a wide array of customer targeting options, for Facebook and more.
This article offers you a complete guide for all audience types one could set up through Custom Audiences and we also offer you the ways in which these can be used.
Facebook Attribution Window refers to the period of time between the moment a user sees the ad or clicks on it and the moment that he or she takes an important action on the website.
Considering business goals, this action could be Purchase, Lead, App Install, etc. Also, the period is different from one business to another, because a car cannot be sold as quickly as a pair of sunglasses and the sunglasses cannot be sold as quickly as a package of tea.