Category : Facebook Tips and Tricks

Facebook Tips and Tricks
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WELL… size matters & the look too

Before believing Champaigns team is superficial, take a little time and read our article below. It is filled with news about one of our dear platforms: Facebook. And yes, these are the conclusions: size is very important and the look as well, from the use of usability point of view.

FACEBOOK’S NEW LOOK AND IT’S FUNCTIONALITIES

I don’t know about you, but for the folks at Facebook, change has always been constant. From platform’s design to new functionalities, Facebook made sure we will not get bored nor migrate to other social networks. Therefore, this summer, a new deisgn was launched, giving trouble to users still adapting.

The new design is more minimal – according to some artists and it seems that it was well received by some users. The feed stays in the center of the screen, but all the other sections respect the “aesthetic” rules. Besides, considering the helath of our eyesight – because the users’ comfort is one of the Facebook’s criterion, isn’t it? – Dark Mode has been introduced. Have you tried it already?

The changes of Facebook’s design doesn’t cover only an aesthetic purpose, but a practical one as well. The speed of page loading and search results is higher. And as we are already accustomed, Facebook allowed an adaption period, therefore at the launch of the new design, the users had the possibility to switch back to the old one, option that at the moment is no longer available for some accounts.

2020 FACEBOOK&INSTAGARM UPLOAD AND ADS PHOTO SIZES

And now that is is clear why the look is important, it’s time to find out about sizes. As you know, Facebook allows content upload of different sizes. From video to photo, each post type has a certain sizes that graphic designers need to consider for a good quality of uploaded content.

These are the Facebook photo&video recommended sizes in 2020:

  • Facebook profile picture size: 180 x 180

  • Facebook cover photo size: 820 x 462

  • Facebook link image size: 1200 x 630

  • Facebook image post size: 1200 x 630

  • Facebook event image size: 1920 x 1080

  • Facebook video size: 1280 x 720

  • Maximum Facebook video length: 240 minutes
  • Facebook ad size: 1200 x 628

  • Facebook video ad size: 1280 x 720

  • Facebook Story ad size: 1080 x 1920

  • Facebook group cover image size: 1640 x 922

  • Facebook messenger image ad size: 1200 x 628

Un extra sfat, ținând cont de attention span-ul din ce în ce mai mic al userilor, Facebook recomandă ca video-urile să nu depășească 15 secunde, pentru a obține efectul dorit.

Mai jos ai dimensiunile foto & video pentru materialele urcate pe Instagram 2020:

  • Instagram profile picture size: 110 x 110

  • Instagram photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)

  • Instagram Stories size: 1080 x 1920

  • Minimum Instagram video sizes: 600 x 600 (square), 600 x 315 (landscape), 600 x 750 (portrait), 600 x 700 (Carousel video dimensions)

  • Maximum Instagram video length: 60 seconds
  • Minimum Instagram image ad size: 500 pixels wide

  • Instagram photo thumbnails: 161 x 161

  • Instagram ads size: 1080 x 566 pixels (landscape), 1080 x 1080 pixels (square)

  • Instagram IGTV video size: 1080 x 1920

There is a piece of advice for content creators and brands: uploaded photos should be square or landscape, mobile optimized.

This being said, we wish you good luck with creating, posting and promoting and if you need specialized help, reach out to us on Facebook, mail and by phone! Cheers!

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Facebook Tips and Tricks
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Lead Generation Ads – Complete Guidance

Are you planning to organise, at the end of the Winter Holiday, a Sale Campaign to generate massive sales through it? You should prepare your field way before with a Lead Generation Campaign!

What are Lead Generation campaigns?

The purpose of this type of campaign is, obviously, to attract potential customers. This can target both a completely new audience and users that had interacted previously with your brand and business.

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Facebook Tips and Tricks
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Complete Guidance – How to create Facebook Collection Ads

One year ago, Facebook was launching a new ad format, called Collection, only for mobile devices. In all this time, Collection ads had gained more and more popularity because of the fact that it generated a high engagement rate with its audiences, this format having an impressive grade of personalization. Through the objectives that this campaign can be used for, we remember: brand awareness, collecting leads and growing the number of sales.

Generally, in eCommerce, a collection ad is made from a video or an image and, under them, are going to be listed some products.

When users click on the ad, a full screen version of its is opened, and there can be shared more details, like products name, their price, existing discounts and so on.

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Conversion Rate Optimization, Facebook Tips and Tricks
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Top 12 conversion rate optimization strategies for your online shop

If you own an online shop, you most probably had heard about CRO or conversion rate optimization. So what exactly is CRO and what tricks can you use in order to raise your conversion number?

Don’t worry, Champaigns! team to the rescue! Further down you’ll see a checklist of top strategies that, if used for your online shop, will surely conduct to a conversion rate improvement.

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Conversion Rate Optimization, Google Ads
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What is DDA or Data Driven Attribution?

Have you been completely puzzled to decipher your Google Ads conversions? Have you felt incapable of understanding what’s been going on? You nerd! It’s all from DDA! Data Driven Attribution! What’s this? We’ll tell you right now!

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Facebook Tips and Tricks
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All you need to know about Facebook Custom Audiences

The success of Facebook Ads campaigns depends upon many things, but, probably, the most important of them all is the way in which we choose to target these campaigns. Up to this moment, the most complex and efficient way to reach the audiences with the highest chances for conversions is using Custom Audiences.

This targeting method started in 2012, but the only thing it was allowing was targeting customers via a list of e-mails. Nowadays, Custom Audiences offers a wide array of customer targeting options, for Facebook and more.

This article offers you a complete guide for all audience types one could set up through Custom Audiences and we also offer you the ways in which these can be used.

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Conversion Rate Optimization, Facebook Tips and Tricks
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What is Facebook Attribution Window?

Facebook Attribution Window refers to the period of time between the moment a user sees the ad or clicks on it and the moment that he or she takes an important action on the website.

Considering business goals, this action could be Purchase, Lead, App Install, etc. Also, the period is different from one business to another, because a car cannot be sold as quickly as a pair of sunglasses and the sunglasses cannot be sold as quickly as a package of tea.

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Conversion Rate Optimization, Facebook Tips and Tricks
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Make your ads remarkable with Facebook Frames

Do you think that your Dynamic Retargeting ads have a monotone aspect? Most probably, Facebook thinks the same!

This is why, a new update had recently appeared in the Ad Creation process for the advertisers.  This allows them to visually refine product appearance by adding some Facebook Frames.

Beside frames, advertisers could have already been adding overlays showing prices or discounts.

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