If you work in Digital Marketing or you have an online shop and run Facebook campaigns, most probably you’ve already heard about Relevance Score, the indicator that tells you how relevant your ads are for your target audience. What does it mean, more exactly, and what are the elements that are taken in consideration when calculating this score? Read along and you will find out everything you need to know about Relevance Score.
In 2015 was the first time when advertisers met the Relevance Score indicator in their Facebook Ads. The scope of introducing the new metric was giving a feedback for those who run promotion campaigns about how relevant their ads are for the targeted audience. Maybe this remembers you about Google Ads Quality Score, but the two indicators are pretty different.