Category : Facebook Tips and Tricks

Facebook Tips and Tricks
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Facebook Relevance Score – Complete guidance

If you work in Digital Marketing or you have an online shop and run Facebook campaigns, most probably you’ve already heard about Relevance Score, the indicator that tells you how relevant your ads are for your target audience. What does it mean, more exactly, and what are the elements that are taken in consideration when calculating this score? Read along and you will find out everything you need to know about Relevance Score.

In 2015 was the first time when advertisers met the Relevance Score indicator in their Facebook Ads. The scope of introducing the new metric was giving a feedback for those who run promotion campaigns about how relevant their ads are for the targeted audience. Maybe this remembers you about Google Ads Quality Score, but the two indicators are pretty different.

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Conversion Rate Optimization, Facebook Tips and Tricks
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Facebook Attribution Tool – What is it and how does it help us

Recently, Facebook released Facebook Attribution Tool for all the advertisers who use Facebook Ads.

How does Facebook Attribution help us? To resume, this report helps us understand how our target audience interacts with our ads and which channels bring us the best results. The Facebook Pixel generates this information for us and it makes a report for Facebook, Instagram, Audience Network and Messenger channels. This tool offers data about the organic, direct and paid conversions and about the device segmentation.

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