Category : Conversion Rate Optimization

Conversion Rate Optimization, Facebook Tips and Tricks
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Top 12 conversion rate optimization strategies for your online shop

If you own an online shop, you most probably had heard about CRO or conversion rate optimization. So what exactly is CRO and what tricks can you use in order to raise your conversion number?

Don’t worry, Champaigns! team to the rescue! Further down you’ll see a checklist of top strategies that, if used for your online shop, will surely conduct to a conversion rate improvement.

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Conversion Rate Optimization, Google Ads
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What is DDA or Data Driven Attribution?

Have you been completely puzzled to decipher your Google Ads conversions? Have you felt incapable of understanding what’s been going on? You nerd! It’s all from DDA! Data Driven Attribution! What’s this? We’ll tell you right now!

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Conversion Rate Optimization, Facebook Tips and Tricks
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What is Facebook Attribution Window?

Facebook Attribution Window refers to the period of time between the moment a user sees the ad or clicks on it and the moment that he or she takes an important action on the website.

Considering business goals, this action could be Purchase, Lead, App Install, etc. Also, the period is different from one business to another, because a car cannot be sold as quickly as a pair of sunglasses and the sunglasses cannot be sold as quickly as a package of tea.

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Conversion Rate Optimization, Facebook Tips and Tricks
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Make your ads remarkable with Facebook Frames

Do you think that your Dynamic Retargeting ads have a monotone aspect? Most probably, Facebook thinks the same!

This is why, a new update had recently appeared in the Ad Creation process for the advertisers.  This allows them to visually refine product appearance by adding some Facebook Frames.

Beside frames, advertisers could have already been adding overlays showing prices or discounts.

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Conversion Rate Optimization, Facebook Tips and Tricks
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Facebook Attribution Tool – What is it and how does it help us

Recently, Facebook released Facebook Attribution Tool for all the advertisers who use Facebook Ads.

How does Facebook Attribution help us? To resume, this report helps us understand how our target audience interacts with our ads and which channels bring us the best results. The Facebook Pixel generates this information for us and it makes a report for Facebook, Instagram, Audience Network and Messenger channels. This tool offers data about the organic, direct and paid conversions and about the device segmentation.

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