If you own an online shop, you most probably had heard about CRO or conversion rate optimization. So what exactly is CRO and what tricks can you use in order to raise your conversion number?
Don’t worry, Champaigns! team to the rescue! Further down you’ll see a checklist of top strategies that, if used for your online shop, will surely conduct to a conversion rate improvement.
Facebook Attribution Window refers to the period of time between the moment a user sees the ad or clicks on it and the moment that he or she takes an important action on the website.
Considering business goals, this action could be Purchase, Lead, App Install, etc. Also, the period is different from one business to another, because a car cannot be sold as quickly as a pair of sunglasses and the sunglasses cannot be sold as quickly as a package of tea.
Do you want to interact more with your target audience? Don’t worry, Facebook Ads campaigns are here to help you!
Now you can create ads that will take users directly to a conversation with you, on your Business Account.
How can you create the ads that send users to WhatsApp Messenger?
First of all, you need a Business Account on WhatsApp, which can be created here:
https://www.whatsapp.com/business/
Do you think that your Dynamic Retargeting ads have a monotone aspect? Most probably, Facebook thinks the same!
This is why, a new update had recently appeared in the Ad Creation process for the advertisers. This allows them to visually refine product appearance by adding some Facebook Frames.
Beside frames, advertisers could have already been adding overlays showing prices or discounts.
Recently, Facebook released Facebook Attribution Tool for all the advertisers who use Facebook Ads.
How does Facebook Attribution help us? To resume, this report helps us understand how our target audience interacts with our ads and which channels bring us the best results. The Facebook Pixel generates this information for us and it makes a report for Facebook, Instagram, Audience Network and Messenger channels. This tool offers data about the organic, direct and paid conversions and about the device segmentation.
