Are you planning to organise, at the end of the Winter Holiday, a Sale Campaign to generate massive sales through it? You should prepare your field way before with a Lead Generation Campaign!
What are Lead Generation campaigns?
The purpose of this type of campaign is, obviously, to attract potential customers. This can target both a completely new audience and users that had interacted previously with your brand and business.
One year ago, Facebook was launching a new ad format, called Collection, only for mobile devices. In all this time, Collection ads had gained more and more popularity because of the fact that it generated a high engagement rate with its audiences, this format having an impressive grade of personalization. Through the objectives that this campaign can be used for, we remember: brand awareness, collecting leads and growing the number of sales.
Generally, in eCommerce, a collection ad is made from a video or an image and, under them, are going to be listed some products.
When users click on the ad, a full screen version of its is opened, and there can be shared more details, like products name, their price, existing discounts and so on.
You know that we usually keep you in touch with the latest Facebook Ads tips & tricks, but today we will tell you about YouTube Bumper Ads.
One of the latest predictions regarding the video content usage tells us that, until 2021, 80% of the internet traffic will be in the video format, so if you haven’t been thinking about this thing yet, maybe you should consider a marketing strategy including video content.
If you own an online shop, you most probably had heard about CRO or conversion rate optimization. So what exactly is CRO and what tricks can you use in order to raise your conversion number?
Don’t worry, Champaigns! team to the rescue! Further down you’ll see a checklist of top strategies that, if used for your online shop, will surely conduct to a conversion rate improvement.
We know many of you are not the happiest when it comes to setting Facebook Ads budgets for testing and that’s understandable; we all want to see real results as soon as possible, with fewer costs.
But… most of the times it’s really hard to reach these WOW results without a preceding testing period. That’s why we want to share one of the Facebook Ads options worth testing, namely Dynamic Creative Optimization.
Pinterest is one of the world’s largest social networks, with over 250 million active users; in Romania, it’s the second most used social network after Facebook.
Thus, the audience Pinterest offers is far more interesting for business owners who can use the platform to market their products and services. And no, the products that can be marketed via Pinterest are not only related to fashion & lifestyle. Although one may think this at first, the platform’s content is varied and offers audience segments for almost any area.
How to begin
The first step is to create a business account or to transform your existing Pinterest account into a business one.
Are you a someone busy, with an endless list of tasks? Is that list full of budgets, creatives and targeting? What if you could automatize them? This may be a great way to improve your productivity, to spend more time thinking about strategies and, eventually, to enjoy a holiday in Greece! 😀
Smart Display Campaigns. What are they? How do they work? How do you set them up? So many questions, yet so little time.
The success of Facebook Ads campaigns depends upon many things, but, probably, the most important of them all is the way in which we choose to target these campaigns. Up to this moment, the most complex and efficient way to reach the audiences with the highest chances for conversions is using Custom Audiences.
This targeting method started in 2012, but the only thing it was allowing was targeting customers via a list of e-mails. Nowadays, Custom Audiences offers a wide array of customer targeting options, for Facebook and more.
This article offers you a complete guide for all audience types one could set up through Custom Audiences and we also offer you the ways in which these can be used.
