Have you used Facebook Dynamic Creative Optimization?

We know many of you are not the happiest when it comes to setting Facebook Ads budgets for testing and that’s understandable; we all want to see real results as soon as possible, with fewer costs.

But… most of the times it’s really hard to reach these WOW results without a preceding testing period. That’s why we want to share one of the Facebook Ads options worth testing, namely Dynamic Creative Optimization.

What is Dynamic Creative Optimization?

It is a tool that automatically delivers the most performant ad component combinations – headlines, images, videos, descriptions and CTA buttons – which you introduce when setting up your ad.

For the moment, the option is available just for the campaigns having the following objectives:

  • Brand awareness
  • Reach
  • Traffic
  • App installs
  • Video Views
  • Lead generation
  • Conversions

How to set a DCO campaign?

First step is to click Create in your Ads Manager, then click Quick Creation on the right hand side of your window. For the moment, DCO is not available for Guided Creation campaigns.

A new window will open up, and will ask you to introduce the name of the campaign, its objective, the names of the ad set and the ad. When you finish, click Save to Draft.

Then, in your Saved as Draft campaign, go to the Ad Set where you can activate the Dynamic Creative option. By default, it’s Off, so be careful to turn it On.

It’s now time for setting the audience, placements and budget. For Placements, you only get access to the following options:

  • Facebook Newsfeed on desktop and mobile
  • Right hand column
  • Instagram feed
  • Audience Network classic
  • Audience Network In-stream video
  • Audience Network rewarded video
  • Messenger inbox

After setting it all up, you need to publish the Ad Set and go to the Ad – here is where the real fun begins.

Here you can use a single image, a carousel or a video.

For single image or carousel, you can upload up to 10 images that Facebook will display in turns in the ads.

After uploading the images, they will look like this:

You can then introduce up to 5 texts, 5 headlines, 5 newsfeed link descriptions and 5 different CTA buttons for your ad.

All the other options are just like for a classical campaign. Click Publish and this is it! Now Facebook will test all of the ad’s components in order to find the combination that delivers the best results for each placement.

Is this too complicated? Give us a shout and let’s go have a coffee and talk about how we can help you grow your business through personalized promoting solutions, via Facebook Ads campaigns.

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