Conversion Rate Optimization, Facebook Tips and Tricks

Make your ads remarkable with Facebook Frames

Do you think that your Dynamic Retargeting ads have a monotone aspect? Most probably, Facebook thinks the same!

This is why, a new update had recently appeared in the Ad Creation process for the advertisers.  This allows them to visually refine product appearance by adding some Facebook Frames.

Beside frames, advertisers could have already been adding overlays showing prices or discounts.

Image customization is available only for the campaigns that use Product Feed from Facebook Catalogs and use Single Image creative. This improvement with visual magic can happen only at the ad creation level.

So, if you click on Customise Images, a new window will be prompted and you will have two options:

  • Catalog information
  • Frames

Practically, at the first option you can add information that can be taken by the tool from the product catalog, like: actual prices, cut prices, discount procent, free delivery etc.

Here, you can choose one of the following:

  • What shape you want for displaying information
  • The font you prefer for writing
  • Text and background colour
  • Opacity
  • The position on the image

At the Frame section, you have the possibility to upload the borders that you’ve previously created outside Facebook.

After finishing uploading the frame, you will be able to modify:

  • Opacity
  • Size
  • Positioning
  • Blending

Do you agree that this is not complicated at all? We’ve already started testing this update and we expect that, after the testing period, we will see a growth in click rate or ad engagement, but we promise to share results with you. Until then, good luck with creating cool ads!

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