Everything you need to know about Click-To-WhatsApp Facebook campaigns
Do you want to interact more with your target audience? Don’t worry, Facebook Ads campaigns are here to help you!
Now you can create ads that will take users directly to a conversation with you, on your Business Account.
How can you create the ads that send users to WhatsApp Messenger?
First of all, you need a Business Account on WhatsApp, which can be created here:
The next step is to go to Ads Manager and create a Messages objective campaign.
Next, in the Message Destination section, you have to choose WhatsApp. For having this option available, you must have admin role for the Facebook page that you want to promote and to have the page connected to your WhatsApp business account.
For connecting the WhatsApp account, click on Connect Business Account from Message Destination and select the Add an existing account option. All you have to do next is to introduce the country code and the phone number that you want the verification code to be sent on.
Once you are done with the connecting process, campaign settings are like the usual ones, mentioning the fact that you cannot target people under 18 years old.
At the ad level, you have to introduce the text, creatives, headline and the Send Message button.
Pretty easy, right? Now, when the users click on the Send Message button from your ad, they will be redirected to a conversation window on your WhatsApp Business Account.