The main challenge of those having an online business or of the advertising agencies working with conversions: transforming most part of the visitors into purchasing customers.
When you launch a campaign, it is recommended to give it some time to rule, so the learning process takes place and also to get results you can analyze and use later to draw future strategies. But even so, after a few days, you have to analyze the data and start optimizing the campaigns.
The Facebook reporting tools shows what works for the client’s campaign and what doesn’t. This way, the one implementing the campaign will know to optimize it and also to great future strategies with better success.
Ads campaigns must be continuously monitored – this is one on the main reasons why, if you have a brand and you wish to promote it and sell, you need a team of specialists to take care of it!
Below, you have a list tools used by agencies to analyze and report Facebook Ads campaigns and then we tell you why we wanted to have our own report tool:
This is a tool showing the Ads generated traffic, the used budget and the conversions.
This tool sends automatic reports directly to the client’s inbox daily, weekly or monthly, as pre-set.
The report has info about interactions, engagement, budget and ROI. Besides, it brings comparisons on how the campaign is performing now and how it did in the past, organic video views vs paid views etc.
Whatagraph allows you to personalize the report according to the information you want to present to the client.
- Facebook Analytics
It is a very powerful took because it gives insights from 2 billions users. Apart from the client’s campaigns data, it also includes important KPIs, demographic data and conversions that will help you optimize.
The clients can also see the exact ROI of a campaign. You can automatize the reports and send them to clients at the date and hour set together with them.
This tool allows you to monitor, evaluate and and optimize the client’s performance on all social media channels.
It send automatic reports to the clients or to your boss, to keep them updated on the campaigns’ performance.
The tool also allows you to connect it to Facebook Insights to be able ti analyze the content and see what works and what doesn’t.
It is, probably, the simplest to use and the most direct reporting tool. The reports and very clear and easy to read and understand by the clients.
It allows, just like other tools, to create personalized reports which show only the information you want to have.
Besides the fact that it gives you the possibility to send automatic reports to the inbox of the clients, it is also a great tool to run Ads campaigns, because you can create them easily it does the A/B testing and you can, of course, optimize them.
- Simply Measured
This tool is excellent to follow social media activity. It can help you find interesting subjects, and also influencers.
This tool evaluates the conversion rate, the leads and the acquisition. On top of this, it analyzes the content and the brand performance.
6. Champaigns Raport Facebook Tool
Over the years, the Champaigns team tested this tools and has identified the positive aspects, as well as the negative ones. Almost every time, we sae there was important and relevant information missing from the generated report.
Because you can never have enough data, and because it is the key information, very vital to help you decrease costs and sell more though your Facebook Ads campaigns, we created our own Facebook Ads reporting tool.
It is specially built for online shops and it analyzes the most important KPIs: Cost vs Revenue, CPA and orders number. Also, the tool automatically calculates the result of the most efficient campaigns in the time frame specified by the client, showing all details on the segments that have the best generated results.
Find out most about it and test it here: https://www.champaigns.co.uk/