Tag Archives: facebook

Facebook Ads
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6 Facebook Ads reporting tools you must know about!

The main challenge of those having an online business or of the advertising agencies working with conversions: transforming most part of the visitors into purchasing customers. 

When you launch a campaign, it is recommended to give it some time to rule, so the learning process takes place and also to get results you can analyze and use later to draw future strategies. But even so, after a few days, you have to analyze the data and start optimizing the campaigns. 

The Facebook reporting tools shows what works for the client’s campaign and what doesn’t. This way, the one implementing the campaign will know to optimize it and also to great future strategies with better success. 

Ads campaigns must be continuously monitored – this is one on the main reasons why, if you have a brand and you wish to promote it and sell, you need a team of specialists to take care of it! 

Below, you have a list tools used by agencies to analyze and report Facebook Ads campaigns and then we tell you why we wanted to have our own report tool:

  1.   Whatagraph

This is a tool showing the Ads generated traffic, the used budget and the conversions. 

This tool sends automatic reports directly to the client’s inbox daily, weekly or monthly, as pre-set. 

The report has info about interactions, engagement, budget and ROI. Besides, it brings comparisons on how the campaign is performing now and how it did in the past, organic video views vs paid views etc. 

Whatagraph allows you to personalize the report according to the information you want to present to the client.  

  1.   Facebook Analytics 

It is a very powerful took because it gives insights from 2 billions users. Apart from the client’s campaigns data, it also includes important KPIs, demographic data and conversions that will help you optimize. 

The clients can also see the exact ROI of a campaign. You can automatize the reports and send them to clients at the date and hour set together with them. 

  1.   Quintly

This tool allows you to monitor, evaluate and and optimize the client’s performance on all social media channels. 

It send automatic reports to the clients or to your boss, to keep them updated on the campaigns’ performance. 

The tool also allows you to connect it to Facebook Insights to be able ti analyze the content and see what works and what doesn’t.  

  1.   AdEspresso

 

 

It is, probably, the simplest to use and the most direct reporting tool. The reports and very clear and easy to read and understand by the clients. 

It allows, just like other tools, to create personalized reports which show only the information you want to have. 

Besides the fact that it gives you the possibility to send automatic reports to the inbox of the clients, it is also a great tool to run Ads campaigns, because you can create them easily it does the A/B testing and you can, of course, optimize them. 

  1.   Simply Measured

 

 

This tool is excellent to follow social media activity. It can help you find interesting subjects, and also influencers. 

This tool evaluates the conversion rate, the leads and the acquisition. On top of this, it analyzes the content and the brand performance. 

6Champaigns Raport Facebook Tool 

Over the years, the Champaigns team tested this tools and has identified the positive aspects, as well as the negative ones. Almost every time, we sae there was important and relevant information missing from the generated report.

 

Because you can never have enough data, and because it is the key information, very vital to help you decrease costs and sell more though your Facebook Ads campaigns, we created our own Facebook Ads reporting tool. 

It is specially built for online shops and it analyzes the most important KPIs: Cost vs Revenue, CPA and orders number. Also, the tool automatically calculates the result of the most efficient campaigns in the time frame specified by the client, showing all details on the segments that have the best generated results. 

Find out most about it and test it here: https://www.champaigns.co.uk/

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Facebook Tips and Tricks
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WELL… size matters & the look too

Before believing Champaigns team is superficial, take a little time and read our article below. It is filled with news about one of our dear platforms: Facebook. And yes, these are the conclusions: size is very important and the look as well, from the use of usability point of view.

FACEBOOK’S NEW LOOK AND IT’S FUNCTIONALITIES

I don’t know about you, but for the folks at Facebook, change has always been constant. From platform’s design to new functionalities, Facebook made sure we will not get bored nor migrate to other social networks. Therefore, this summer, a new deisgn was launched, giving trouble to users still adapting.

The new design is more minimal – according to some artists and it seems that it was well received by some users. The feed stays in the center of the screen, but all the other sections respect the “aesthetic” rules. Besides, considering the helath of our eyesight – because the users’ comfort is one of the Facebook’s criterion, isn’t it? – Dark Mode has been introduced. Have you tried it already?

The changes of Facebook’s design doesn’t cover only an aesthetic purpose, but a practical one as well. The speed of page loading and search results is higher. And as we are already accustomed, Facebook allowed an adaption period, therefore at the launch of the new design, the users had the possibility to switch back to the old one, option that at the moment is no longer available for some accounts.

2020 FACEBOOK&INSTAGARM UPLOAD AND ADS PHOTO SIZES

And now that is is clear why the look is important, it’s time to find out about sizes. As you know, Facebook allows content upload of different sizes. From video to photo, each post type has a certain sizes that graphic designers need to consider for a good quality of uploaded content.

These are the Facebook photo&video recommended sizes in 2020:

  • Facebook profile picture size: 180 x 180

  • Facebook cover photo size: 820 x 462

  • Facebook link image size: 1200 x 630

  • Facebook image post size: 1200 x 630

  • Facebook event image size: 1920 x 1080

  • Facebook video size: 1280 x 720

  • Maximum Facebook video length: 240 minutes
  • Facebook ad size: 1200 x 628

  • Facebook video ad size: 1280 x 720

  • Facebook Story ad size: 1080 x 1920

  • Facebook group cover image size: 1640 x 922

  • Facebook messenger image ad size: 1200 x 628

Un extra sfat, ținând cont de attention span-ul din ce în ce mai mic al userilor, Facebook recomandă ca video-urile să nu depășească 15 secunde, pentru a obține efectul dorit.

Mai jos ai dimensiunile foto & video pentru materialele urcate pe Instagram 2020:

  • Instagram profile picture size: 110 x 110

  • Instagram photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)

  • Instagram Stories size: 1080 x 1920

  • Minimum Instagram video sizes: 600 x 600 (square), 600 x 315 (landscape), 600 x 750 (portrait), 600 x 700 (Carousel video dimensions)

  • Maximum Instagram video length: 60 seconds
  • Minimum Instagram image ad size: 500 pixels wide

  • Instagram photo thumbnails: 161 x 161

  • Instagram ads size: 1080 x 566 pixels (landscape), 1080 x 1080 pixels (square)

  • Instagram IGTV video size: 1080 x 1920

There is a piece of advice for content creators and brands: uploaded photos should be square or landscape, mobile optimized.

This being said, we wish you good luck with creating, posting and promoting and if you need specialized help, reach out to us on Facebook, mail and by phone! Cheers!

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