Tag Archives: Facebook Ads

Facebook Ads, Facebook Tips and Tricks
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Advertisers vs. Negative Feedback. Who would win?

Without wishing to sound clichéd – customer is king.

It is a well known fact that the age-old marketing mantra has an enormous impact in every business.

No matter what, the customers (and would-be customers) need to be satisfied with what they hear & see about a brand before making a purchase. This means that business owners should care a lot more about their brand’s image on social media and mobile devices in general.

If both existing and potential customers are happy and content with your brand, then your business will flourish. 

If, however, the customers do not like what they see – be sure you’ll be the one to hear about it first.

In digital marketing terms, this phenomena is called “Negative Feedback”.

What is Negative Feedback

Have you ever wondered why you suddenly have a drop in ad performance, or a big spike in costs? Could it be that your ads don’t meet your customer’s expectations? 

Negative Feedback happens whenever someone hides and reports your ad as spam, or unlikes your page after interacting with the ad. 

Of course, we all want to do everything we can to prevent this, so that all of us can remain in Facebook’s Good Graces.

What to do when your business is affected by Negative Feedback?

Customer Feedback Score is the knight in shining armour.

You should check your Customer Feedback Score – or you might risk having your ads taken down or even worse, your account suspended forever.

Customer Feedback Score is basically a metric used to rate you either as a brand, or as an advertiser, and it’s vital for e-Commerce,  especially in 2021.

Facebook and Instagram use Customer Feedback Score to improve the shopping experience, by sending post-purchase surveys to the customers and collecting feedback. Then, based on this very feedback, they tabulate a score from 0 to 5 and display it inside your Facebook Business Manager Account.

If your score drops below 2, Facebook will apply a delivery penalty to your ads. What does this mean? That your ads will end up reaching fewer people, for the same budget.

Worst case scenario, if your score drops below 1, you will not be allowed to advertise anymore.

Bottom line is, if the brand gets too much Negative Feedback from its customers, Facebook will make their ads cost more, or even ban their Ad Account entirely.

If this doesn’t make you reconsider your strategies when it comes to Facebook campaigns, we don’t know what does!

How To Check Your Customer Feedback Score 

Log into your Facebook Business Manager Account, then navigate to Facebook Account > Account Quality (from the side menu).

You will be able to see your Current Score there – again, be mindful if it drops below 3; 4 means good, but the bigger the greater!

Scroll down and you’ll see your Negative Feedback Survey Responses.

Moreover, you can also notice the Penalty Threshold you cross when you drop below a score of 2. As we mentioned above, if you go below 2, you’re kind of in trouble.

If you scroll down, Facebook will break down the score by category (Product Quality, Shipping Speed, Customer Service, Something Else).

Score 3 or higher, you’re on the right track!

Learn how to use Negative Feedback in your advantage

In order not to lose the biggest visibility source for the identity of your brand, you can check your Customer Feedback Score and then come up with some better strategies to help maintain all your clients joyful.

We know how sometimes negative feedback on Facebook ads can be upsetting. It’s hard work to implement strategies, and craft your message properly using the right images or engaging videos.

We came up with some ideas that might make users view your ads in a more positive light!

  1. Duplicate ads with a higher Positive Feedback
  2. Make sure to Target the right Audience
  3. If everything else fails, don’t be scared to target a different Audience

This way, you’ll learn which ads are well-received by your customers and you’ll be able to tell if the right audience is engaging with your brand.

It’s time to turn critics into crickets!

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Facebook Ads
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6 Facebook Ads reporting tools you must know about!

The main challenge of those having an online business or of the advertising agencies working with conversions: transforming most part of the visitors into purchasing customers. 

When you launch a campaign, it is recommended to give it some time to rule, so the learning process takes place and also to get results you can analyze and use later to draw future strategies. But even so, after a few days, you have to analyze the data and start optimizing the campaigns. 

The Facebook reporting tools shows what works for the client’s campaign and what doesn’t. This way, the one implementing the campaign will know to optimize it and also to great future strategies with better success. 

Ads campaigns must be continuously monitored – this is one on the main reasons why, if you have a brand and you wish to promote it and sell, you need a team of specialists to take care of it! 

Below, you have a list tools used by agencies to analyze and report Facebook Ads campaigns and then we tell you why we wanted to have our own report tool:

  1.   Whatagraph

This is a tool showing the Ads generated traffic, the used budget and the conversions. 

This tool sends automatic reports directly to the client’s inbox daily, weekly or monthly, as pre-set. 

The report has info about interactions, engagement, budget and ROI. Besides, it brings comparisons on how the campaign is performing now and how it did in the past, organic video views vs paid views etc. 

Whatagraph allows you to personalize the report according to the information you want to present to the client.  

  1.   Facebook Analytics 

It is a very powerful took because it gives insights from 2 billions users. Apart from the client’s campaigns data, it also includes important KPIs, demographic data and conversions that will help you optimize. 

The clients can also see the exact ROI of a campaign. You can automatize the reports and send them to clients at the date and hour set together with them. 

  1.   Quintly

This tool allows you to monitor, evaluate and and optimize the client’s performance on all social media channels. 

It send automatic reports to the clients or to your boss, to keep them updated on the campaigns’ performance. 

The tool also allows you to connect it to Facebook Insights to be able ti analyze the content and see what works and what doesn’t.  

  1.   AdEspresso

 

 

It is, probably, the simplest to use and the most direct reporting tool. The reports and very clear and easy to read and understand by the clients. 

It allows, just like other tools, to create personalized reports which show only the information you want to have. 

Besides the fact that it gives you the possibility to send automatic reports to the inbox of the clients, it is also a great tool to run Ads campaigns, because you can create them easily it does the A/B testing and you can, of course, optimize them. 

  1.   Simply Measured

 

 

This tool is excellent to follow social media activity. It can help you find interesting subjects, and also influencers. 

This tool evaluates the conversion rate, the leads and the acquisition. On top of this, it analyzes the content and the brand performance. 

6Champaigns Raport Facebook Tool 

Over the years, the Champaigns team tested this tools and has identified the positive aspects, as well as the negative ones. Almost every time, we sae there was important and relevant information missing from the generated report.

 

Because you can never have enough data, and because it is the key information, very vital to help you decrease costs and sell more though your Facebook Ads campaigns, we created our own Facebook Ads reporting tool. 

It is specially built for online shops and it analyzes the most important KPIs: Cost vs Revenue, CPA and orders number. Also, the tool automatically calculates the result of the most efficient campaigns in the time frame specified by the client, showing all details on the segments that have the best generated results. 

Find out most about it and test it here: https://www.champaigns.co.uk/

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Facebook Tips and Tricks
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Lead Generation Ads – Complete Guidance

Are you planning to organise, at the end of the Winter Holiday, a Sale Campaign to generate massive sales through it? You should prepare your field way before with a Lead Generation Campaign!

What are Lead Generation campaigns?

The purpose of this type of campaign is, obviously, to attract potential customers. This can target both a completely new audience and users that had interacted previously with your brand and business.

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Facebook Tips and Tricks
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Complete Guidance – How to create Facebook Collection Ads

One year ago, Facebook was launching a new ad format, called Collection, only for mobile devices. In all this time, Collection ads had gained more and more popularity because of the fact that it generated a high engagement rate with its audiences, this format having an impressive grade of personalization. Through the objectives that this campaign can be used for, we remember: brand awareness, collecting leads and growing the number of sales.

Generally, in eCommerce, a collection ad is made from a video or an image and, under them, are going to be listed some products.

When users click on the ad, a full screen version of its is opened, and there can be shared more details, like products name, their price, existing discounts and so on.

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Conversion Rate Optimization, Facebook Tips and Tricks
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Top 12 conversion rate optimization strategies for your online shop

If you own an online shop, you most probably had heard about CRO or conversion rate optimization. So what exactly is CRO and what tricks can you use in order to raise your conversion number?

Don’t worry, Champaigns! team to the rescue! Further down you’ll see a checklist of top strategies that, if used for your online shop, will surely conduct to a conversion rate improvement.

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Conversion Rate Optimization, Facebook Tips and Tricks
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What is Facebook Attribution Window?

Facebook Attribution Window refers to the period of time between the moment a user sees the ad or clicks on it and the moment that he or she takes an important action on the website.

Considering business goals, this action could be Purchase, Lead, App Install, etc. Also, the period is different from one business to another, because a car cannot be sold as quickly as a pair of sunglasses and the sunglasses cannot be sold as quickly as a package of tea.

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Conversion Rate Optimization, Facebook Tips and Tricks
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Make your ads remarkable with Facebook Frames

Do you think that your Dynamic Retargeting ads have a monotone aspect? Most probably, Facebook thinks the same!

This is why, a new update had recently appeared in the Ad Creation process for the advertisers.  This allows them to visually refine product appearance by adding some Facebook Frames.

Beside frames, advertisers could have already been adding overlays showing prices or discounts.

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Facebook Tips and Tricks
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Facebook Relevance Score – Complete guidance

If you work in Digital Marketing or you have an online shop and run Facebook campaigns, most probably you’ve already heard about Relevance Score, the indicator that tells you how relevant your ads are for your target audience. What does it mean, more exactly, and what are the elements that are taken in consideration when calculating this score? Read along and you will find out everything you need to know about Relevance Score.

In 2015 was the first time when advertisers met the Relevance Score indicator in their Facebook Ads. The scope of introducing the new metric was giving a feedback for those who run promotion campaigns about how relevant their ads are for the targeted audience. Maybe this remembers you about Google Ads Quality Score, but the two indicators are pretty different.

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