Tag Archives: Facebook Ads

Facebook Tips and Tricks
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Lead Generation Ads – Complete Guidance

Are you planning to organise, at the end of the Winter Holiday, a Sale Campaign to generate massive sales through it? You should prepare your field way before with a Lead Generation Campaign!

What are Lead Generation campaigns?

The purpose of this type of campaign is, obviously, to attract potential customers. This can target both a completely new audience and users that had interacted previously with your brand and business.

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Facebook Tips and Tricks
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Complete Guidance – How to create Facebook Collection Ads

One year ago, Facebook was launching a new ad format, called Collection, only for mobile devices. In all this time, Collection ads had gained more and more popularity because of the fact that it generated a high engagement rate with its audiences, this format having an impressive grade of personalization. Through the objectives that this campaign can be used for, we remember: brand awareness, collecting leads and growing the number of sales.

Generally, in eCommerce, a collection ad is made from a video or an image and, under them, are going to be listed some products.

When users click on the ad, a full screen version of its is opened, and there can be shared more details, like products name, their price, existing discounts and so on.

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Conversion Rate Optimization, Facebook Tips and Tricks
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Top 12 conversion rate optimization strategies for your online shop

If you own an online shop, you most probably had heard about CRO or conversion rate optimization. So what exactly is CRO and what tricks can you use in order to raise your conversion number?

Don’t worry, Champaigns! team to the rescue! Further down you’ll see a checklist of top strategies that, if used for your online shop, will surely conduct to a conversion rate improvement.

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Conversion Rate Optimization, Facebook Tips and Tricks
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What is Facebook Attribution Window?

Facebook Attribution Window refers to the period of time between the moment a user sees the ad or clicks on it and the moment that he or she takes an important action on the website.

Considering business goals, this action could be Purchase, Lead, App Install, etc. Also, the period is different from one business to another, because a car cannot be sold as quickly as a pair of sunglasses and the sunglasses cannot be sold as quickly as a package of tea.

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Conversion Rate Optimization, Facebook Tips and Tricks
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Make your ads remarkable with Facebook Frames

Do you think that your Dynamic Retargeting ads have a monotone aspect? Most probably, Facebook thinks the same!

This is why, a new update had recently appeared in the Ad Creation process for the advertisers.  This allows them to visually refine product appearance by adding some Facebook Frames.

Beside frames, advertisers could have already been adding overlays showing prices or discounts.

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Facebook Tips and Tricks
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Facebook Relevance Score – Complete guidance

If you work in Digital Marketing or you have an online shop and run Facebook campaigns, most probably you’ve already heard about Relevance Score, the indicator that tells you how relevant your ads are for your target audience. What does it mean, more exactly, and what are the elements that are taken in consideration when calculating this score? Read along and you will find out everything you need to know about Relevance Score.

In 2015 was the first time when advertisers met the Relevance Score indicator in their Facebook Ads. The scope of introducing the new metric was giving a feedback for those who run promotion campaigns about how relevant their ads are for the targeted audience. Maybe this remembers you about Google Ads Quality Score, but the two indicators are pretty different.

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Conversion Rate Optimization, Facebook Tips and Tricks
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Facebook Attribution Tool – What is it and how does it help us

Recently, Facebook released Facebook Attribution Tool for all the advertisers who use Facebook Ads.

How does Facebook Attribution help us? To resume, this report helps us understand how our target audience interacts with our ads and which channels bring us the best results. The Facebook Pixel generates this information for us and it makes a report for Facebook, Instagram, Audience Network and Messenger channels. This tool offers data about the organic, direct and paid conversions and about the device segmentation.

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