Tag Archives: instagram

Uncategorized
0

How to use the Ads to grow an Instagram Influencers Campaign

When you make influencers campaigns on Instagram, one of the objectives is to be as visible as possible, not only for our brand’s audience, but also for their communities.

Today, we will talk about how to efficiently target the followers of the influencers we work with using Instagram Ads customer audience.

Why to do influencers campaigns on Instagram?

Instagram is a platform who gives better organic results than Facebook and where the campaigns can be more creative, giving its specifics.

Choosing the right influencers for your campaign, you can reach audiences that later on will became part of your brand’s fan base and also customers. Besides, influencers are creative and they can offer new perspectives about the promotion of your products.

Even though the implication of influencers in your campaigns can bring many good things, there is also a down side. Instagram does not really encourage the paid partnerships, in order to avoid annoying and overwhelming the users, therefore you will see this type of posts having about 50-70% lower reach than regular posts of the influencers.

A great strategy to get better results and maximize the collaboration with influencers is to have an Ads campaign targeting the loyal fan of the influencer, meaning those interaction the most with the account’s content.

This is how to use Instagram Ads to target the custom audience offered by the influencer you work with, for better results:

  1. Both you and the influencer must use Facebook Ads Manager
  2. Set up the desired custom audience specifications. The influencer will offer then the desired audience, taking the info from Facebook Ads Manager!
  3. Type of audiences you can ask the influencer for:
  • Who has sent at least one message in the last 30-365 days
  • Who saved a post of the influencer
  • Who visited the influencer’s profile at least once in the last 30-365 days
  • Who interacted with at least one post in the last 30-365 days
  1. You can combine two or more audiences to reach a larger public and increase the results
  2. Ask for access to the influencer’s custom audience
  3. Ask the influencer for the creatives used in the campaign for better communication unity (photo, video, text)
  4. Set up the Instagram Ads Campaign with a Reach objective if your audience has under 100l members, and is it is higher, then you can try objectives such as: traffic, conversions, lead generation, app install.
  5. If you want to extend your audience, you can use Lookalike Audiences – 1% similar audiences of the custom one that interacted with the influencer’s Instagram profile.

As a conclusion, targeting the influencer’s fans of a campaign through using custom audiences in an Instagram Ads campaign will maximize the partnership results and increase the brand’s community. Besides, you will get a better control of the campaign’s performance.

What do you think of this strategy? If you need us for such a campaign, you know how to reach us!

Cheers!

Sharing is caring
Read More
Facebook Tips and Tricks
0

WELL… size matters & the look too

Before believing Champaigns team is superficial, take a little time and read our article below. It is filled with news about one of our dear platforms: Facebook. And yes, these are the conclusions: size is very important and the look as well, from the use of usability point of view.

FACEBOOK’S NEW LOOK AND IT’S FUNCTIONALITIES

I don’t know about you, but for the folks at Facebook, change has always been constant. From platform’s design to new functionalities, Facebook made sure we will not get bored nor migrate to other social networks. Therefore, this summer, a new deisgn was launched, giving trouble to users still adapting.

The new design is more minimal – according to some artists and it seems that it was well received by some users. The feed stays in the center of the screen, but all the other sections respect the “aesthetic” rules. Besides, considering the helath of our eyesight – because the users’ comfort is one of the Facebook’s criterion, isn’t it? – Dark Mode has been introduced. Have you tried it already?

The changes of Facebook’s design doesn’t cover only an aesthetic purpose, but a practical one as well. The speed of page loading and search results is higher. And as we are already accustomed, Facebook allowed an adaption period, therefore at the launch of the new design, the users had the possibility to switch back to the old one, option that at the moment is no longer available for some accounts.

2020 FACEBOOK&INSTAGARM UPLOAD AND ADS PHOTO SIZES

And now that is is clear why the look is important, it’s time to find out about sizes. As you know, Facebook allows content upload of different sizes. From video to photo, each post type has a certain sizes that graphic designers need to consider for a good quality of uploaded content.

These are the Facebook photo&video recommended sizes in 2020:

  • Facebook profile picture size: 180 x 180

  • Facebook cover photo size: 820 x 462

  • Facebook link image size: 1200 x 630

  • Facebook image post size: 1200 x 630

  • Facebook event image size: 1920 x 1080

  • Facebook video size: 1280 x 720

  • Maximum Facebook video length: 240 minutes
  • Facebook ad size: 1200 x 628

  • Facebook video ad size: 1280 x 720

  • Facebook Story ad size: 1080 x 1920

  • Facebook group cover image size: 1640 x 922

  • Facebook messenger image ad size: 1200 x 628

Un extra sfat, ținând cont de attention span-ul din ce în ce mai mic al userilor, Facebook recomandă ca video-urile să nu depășească 15 secunde, pentru a obține efectul dorit.

Mai jos ai dimensiunile foto & video pentru materialele urcate pe Instagram 2020:

  • Instagram profile picture size: 110 x 110

  • Instagram photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)

  • Instagram Stories size: 1080 x 1920

  • Minimum Instagram video sizes: 600 x 600 (square), 600 x 315 (landscape), 600 x 750 (portrait), 600 x 700 (Carousel video dimensions)

  • Maximum Instagram video length: 60 seconds
  • Minimum Instagram image ad size: 500 pixels wide

  • Instagram photo thumbnails: 161 x 161

  • Instagram ads size: 1080 x 566 pixels (landscape), 1080 x 1080 pixels (square)

  • Instagram IGTV video size: 1080 x 1920

There is a piece of advice for content creators and brands: uploaded photos should be square or landscape, mobile optimized.

This being said, we wish you good luck with creating, posting and promoting and if you need specialized help, reach out to us on Facebook, mail and by phone! Cheers!

Sharing is caring
Read More