One year ago, Facebook was launching a new ad format, called Collection, only for mobile devices. In all this time, Collection ads had gained more and more popularity because of the fact that it generated a high engagement rate with its audiences, this format having an impressive grade of personalization. Through the objectives that this campaign can be used for, we remember: brand awareness, collecting leads and growing the number of sales.
Generally, in eCommerce, a collection ad is made from a video or an image and, under them, are going to be listed some products.
When users click on the ad, a full screen version of its is opened, and there can be shared more details, like products name, their price, existing discounts and so on.